Strategy and Innovation Research Paper Example | Topics and Well Written Essays - 2500 words

Strategy and Innovation - Research Paper Example The McDonald’s vision, mission as well as the objectives are strategic and focus people customers and employees, price, products, promotion, and place. The corporation’s values are; offering quality customer service, commitment to people, and balance between the interests of the owners, suppliers, and employees, upholding ethics, community service, and continued growth as well as improvements. Her vision revolves around becoming the world’s leading restaurant in quick service. This is through offering the best service, value, and cleanliness with an aim of satisfying her customers. The corporation’s main aim or better still objective is along with serving food industry responsibly, to be responsible as regards the caring for a sustainable future for all. These are aligned with the community, employment, environmental care, food chain responsibility and ascertaining nutritional well-being to all. By targeting the community, the corporation is engaged in com munity service and charitable organization. On the employment portfolio, the company aims at continuously expanding through which more opportunities for employment will be available, both locally as well as through online participation. By adopting energy friendly systems in her corporations, the McDonald’s seeks to maximize on energy usage for sustainability. It also upholds innovation and adoption of quality energy practices in sharing. The corporation aims at continuously designing and developing new food recipes which are healthy for her clients. It also aims at expanding advocacy on good nutrition habits through campaigns. Furthermore, in maintaining sustainable supply chains, the corporation ensures proper relations with the supply chain as well as the constituent parties (McDonald’s, 2009, 1-6). The annual report on investors for the year 2010 reveals a fabulous performance of the company despite the many challenges she faced just like all other firms and especially those in a like industry of the fast foods. By managing deeper insights for customers and proper alignment of McDonald’s business strategies, the CEO says that a 5% rise in comparable sales was realized, 9% growth in operating income and the company’s overall market share around the globe increased. By upholding proper prioritization for the relevance of the firm’s brand and focusing sharply on the customers, the firm managed to keep on top in the year. However, as the CEO puts it, it was the same focus that was to be employed for the following year,